📍Phoenix, Arizona
Growing up in the Blue Ridge Mountains and later exploring the country in my van, I learned firsthand how good design can make or break an adventure. They say there’s no such thing as bad weather, just bad gear - and I’ve lived that truth. My deep appreciation for quality outdoor gear and apparel sparked my curiosity about design. Over time, I realized I was more fascinated by the stories and decisions behind why designs work. Combining that curiosity with my background in psychology and science from the University of Virginia, I found my calling in user experience research.
I’m currently using my skills as a UX Researcher at KUBRA, where I have the opportunity to work in a dynamic B2B2C environment focused on billing & payments, tools for resource management, and utility solutions.
Work Experience + Past Clients:
KUBRA, Open Source Skateboards, Launch Media
Education:
General Assembly UXDI, 2022
B.A. Biology + Global Sustainability, University of Virginia, 2019
Currently:
Growing UXR maturity through strategic initiatives and cross-functional collaboration, fostering client relationships, & managing evaluative and exploratory research initiatives on KUBRA’s extensive product suite which generate millions of daily engagements.
Research
Philosophy
Insight-Driven Curiosity
I ask thoughtful, strategic questions to uncover deeper insights about user behaviors and motivations. My methodology toolkit includes:
Interviews, moderated & unmoderated usability testing, surveys, web analytics, A/B testing
100+ hours facilitating end-to-end research initiatives
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Strategic Foresight
I take an ambitious, forward-thinking approach to integrating research at all levels of an organization - both macro and micro:
Macro: How does this impact the business and long-term vision for our product?
Micro: How do we ship the best products possible with precision and efficiency?
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Excellence in Execution
I have experience working in both startups and corporations (4-500+ employees), allowing me to quickly adapt to new environments, workflows, and tools, including:
Tools: Confluence, Figma, FigJam, Jira, Great Question, MAZE, Statsig, Google Suite, Leapsome, Slack, Microsoft Teams, ChatGPT
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Agile Adaptability
Beyond product-focused research, I am committed to operational excellence and improving research efficiencies across teams. My focus areas include:
Optimizing Research Operations: Leading process workshops, internal interviews, and improving cross-team collaboration
Developing Scalable Research Practices: Creating & updating templates for research guides, scripts, test plans, and deliverables
Commitment to Professional Growth: Continuous learning and a leadership mindset
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Want to learn more about my research experience? Contact me or check out my resume